A partir desta semana passarei a postar um texto mensal no blog Walking the Gray Area, o texto será postado aqui também, porem apenas em portugues. Leia abaixo parte do texto de Valeria Vallarta sobre o balanço final da exposição Walking the Gray Area ocorrida durante o Simposio Gray Area em Abril deste ano na cidade do México e que contou com a presença do NOVAJOIA em palestra e mesas-redondas.
A exposição Walking the Gray Area chegou ao fim na Cidade do Mexico na sexta passada, dia 28 de maio após 6 bem sucedidads semanas na Galeria Emilia Cohen. A pedidos da galerista e devido ao grande interesse da midia e do publico a exposição foi extendida por 2 semanas.
A abertura do Walking the Gray Area foi um evento fantásrico que contou com aproximadamente 400 convidados, incluindo um total de 18 artistas do WGA. [...] A galeria recebeu uma audiencia recorde de cerca de 100 pessoas por semana, de maneira que WGA foi visto por aproximadamente 100 pessoas na Cidade do Mexico.
[...]Houve uma considerável venda durante a exposição. Estamos muito orgulhosos que as obras dos brasileiros Celio Braga e Dani Soter assim como da suissa Natalie Luder pertencem agora a importantes colecionadores da Europa e EUA.
Gostariamos de reiterar a importiancia do blog na promoção da joalheria contemporâna para uma audiência crescente. Em 9 meses de blog recebemos quase 15 mil visitantes, com uma audiencia recorrente de 12 mil. Gostaria de citar um fragmento de um email que recebemos de uma tecnica dental e colecionadora de arte etnica, Malika Khiva do Ubesquistão:
Finalmente gostariamos de agradecer a todos pela confiança, esforço e paixnao pelo projeto. Foi uma exposição fantástica e esperamos que tenhamos preenchido seus objetivos: ampliar a comunicação entre joalhieros de diversas culturas.
From this week on I'll be publishing monthly a text at Walking the Gray Area blog. This text will also be published here in portuguese. Read more bellow part of Valeria Vallarta's text about the final results of the exhibition Walking the Gray Area ocorred during Gray Area Symposium, in April, in Mexico City. I was part of this exhibition as well as in lecture and round-tables (together with Ana Paula de Campos).
The Walking the Gray Area exhibition came to an end in Mexico city, last Friday 28th May, after 6 successful weeks at Galeria Emilia Cohen. On request of the gallerists and the great mediatic and public interest generated by WGA, the exhibition was extended for two weeks.
[..]The opening of Walking the Gray Area was a fantastic event that counted with nearly 400 guests, including a total of 18 WGA artists. The gallery received a record audience of ca. 100 visitors per week, so WGA was viewed by nearly 1000 people during its display in Mexico City. The exhibition received also a god media coverage with newspapers and magazines reporting on it.
[...]There was a considerable amount of sales during the exhibition. We are extremely happy and proud that some pieces like Brazilians Celio Braga's B.L.U.E. and Dani Soter's Germinal, as well as Swiss Natalie Luder's Made in Switzerland belong now to important collections in Europe and the USA.
[...]The Walking the Gray Area blog will become now a space to present and discuss contemporary jewellery in a culturally inclusive way. Some of the artists from Latin America will periodically posts articles and essays about the development of contemporary jewelery in their own countries. Brazilian artist Mirla Fernandes will start this new phase of the blog next week.
We would like to reiterate the importance of this blog for the promotion of contemporary jewellery to a growing audience. In 9 months the blog has received almost 15 thousand visitors, with a recurring audience of over 12 thousand. I would like to quote a fragment from Mailka Khiva's email to the WGA organizers. Mailka is a dental technician and ethnic art collector from Ubekistan:
‘The blog has opened a whole new window for me. I never expected that jewellery, something I have been familiar with my whole life, could have the power to communicate in so intimate and intellectual manners and such an intense way to touch me so deeply. It has been fascinating to witness the process from conception to birth. Please, bring this exhibition to Ubekistan’
Finally we would like to thank you all for your trust, your effort and your passion for this project. It has been a fantastic exhibition and we hope that it will have fulfilled its objective: to broaden communication between jewellers from various cultural systems.
On behalf of Otro Diseno and all the people involved in the success of Walking the Gray Area, thank you and warm greetings to all."
posted by Mirla Fernandes
photos were sent by Valeria Siemelink